![A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune](https://content.fortune.com/wp-content/uploads/2021/05/Fjallraven-backpacks-4.jpg?w=1024)
A hit with Instagrammers and investors, this hard-to-pronounce Swedish backpack brand is on a roll | Fortune
Fjällräven Brand Center Oslo - Our newest member of the Kånken family is not only a blast from the past—modeled after the first Kånken—but it's material is 100% plant-based using a more
![A woman in the street with a FjallRaven Kanken (brand) backpack on April 8, 2017 in Barcelona, Spain Stock Photo - Alamy A woman in the street with a FjallRaven Kanken (brand) backpack on April 8, 2017 in Barcelona, Spain Stock Photo - Alamy](https://c8.alamy.com/comp/JMC3TW/a-woman-in-the-street-with-a-fjallraven-kanken-brand-backpack-on-april-JMC3TW.jpg)
A woman in the street with a FjallRaven Kanken (brand) backpack on April 8, 2017 in Barcelona, Spain Stock Photo - Alamy
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